Mission Statement

KIDdesigns is a leading manufacturer of cutting edge, interactive electronic toys, learning aids, and real electronics for kids of all ages. We understand and respect the importance that toys play in kids' lives. With that responsibility in mind, we combine state-of-the-art technology with old-fashioned fun to create innovative, exciting, and enjoyable products that kids will love and parents can trust.

KIDdesigns is dedicated to creating products that help boys and girls grow, learn, and have fun.

KIDdesigns has received some of the most prestigious awards and honors in the industry, including Family Fun's "Toy of the Year" award, "Top Toy" recognition from the Great American Toy Test, and the "Best New Product Innovation" award from Toy Wishes Magazine. Our most-treasured honors, however, have always been the smiles and laughter from millions of boys and girls when they play with our toys and use our products.

Pretend Fun and Learning - Kids learn more when they're having fun, and no teacher can make learning more fun than Optimus Prime and the rest of Transformer gang, or transforming their learning into fun with our really cool Transformers line, they will learn spelling, math and more! All of our products feature authentic sound effects and encouragement and phrases in the voices of their heroes Optimus Prime!

Role Playing - Girls will love role playing as veterinarian, rock star or even learning good spending habits with our Barbie line of electronic role-play toys. All are designed with high-tech features, just like the real things, with added extras like cool phrases in the voice of Barbie™ and super sound effects made just for young girls. With Barbie™ Pretend Fun toys, role-playing has never been more real!

Privacy Policy


Kiddesigns adheres to the Children's Online Privacy Protection Act of 1998 and the guidelines of the Children's Advertising Review Unit (CARU) of the Council of Better Business Bureaus, Inc. in each of our websites for children. You can help by spending time online with your children and monitoring your children's online use. Please help us protect your child's privacy by instructing them never to provide personal information on this site or any other without your permission. We do not collect any information from people under 18 years of age.

If you are under 18, please be sure to read this policy with your parents or legal guardians and ask questions about things you do not understand. Children under 13 should get your parent's or legal guardian’s permission before giving out your e-mail address or any personal information to Kiddesigns or to anyone else on the Internet.

Kiddesigns doesn't require anyone to share any personal information about themselves in order to browse through of our websites. However in order to place an order on line, we must ask personal and credit card information. Only people who are 18 or older may purchase products from our online stores.

KIDdesigns. Fun direct from our experts to your kids.